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Steven HarmanSteven Harman is a passionate developer who believes that writing great software isn't just a job, its a craft.

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Calling Tech Support? Speak Phonetically, Save Time

The tech support for a certain large computer manufacturer, who shall remain nameless... but their initials start with an H and end with a P, recently stole more than eight hours of my life. Yep, that’s a whole work day’s worth of my life that I’ll never get back.

Sound familiar? It should.

Anyone who has ever owned or been responsible for any significantly complex piece of technology and/or equipment (read: magic) has at some point called tech support or customer service. Calling tech support/customer service is never fun. No one likes to spend their already limited time waiting on hold while the Borg support-system gives them the run around for the better part of a day.

Unfortunately sometimes we just don’t have any other choice.

What was that?

There is one thing you can be sure of when calling support - at some point you’re going to have to read off a ticket/issue number, product number, street address, or any number (pun totally intended) of other seemingly random numbers. And you can be fairly certain that you’ll have to repeat yourself more than a few times as the guy/gal on the other end of the line will inevitably mistake a "B" for a "D"... or something similar.

Me - The number is 1-2-3-D-F-G-4-5-6

Support - Yes, that was 1-2-3-B-F-E-4-5-6

Me - No, it is 1-2-3-D-F-G-4-5-6

Support - Ok, so it’s 1-2-3-B-F-G-4-6-5

Me - No. It is 1-2-3-D-as-in-dog-F-as-in-foot-G-as-in-girl

Support - Ah, yes sir. That was 1-2-3-D-F-G-4-5-6

Me - Yes. That is correct!

Can I have the last minute of my life back?

Phonetic and Morse Code ChartNo, you can’t. It doesn’t work that way. But you can try to avoid this type of confusion right off the bat.

How you say? I’m glad you asked because that’s what this whole rant has been about.

Use a phonetic alphabet

After going through just such an exercise for about the tenth time in a single call it suddenly struck me. I should just speak phonetically any time I’m spelling something or reading off a long alphanumeric identifier. Brilliant!

Being the total war movie and Vietnam War junkie that I am, I’m pretty familiar with the most common phonetic alphabet around - the NATO phonetic alphabet. So the next time the conversation went something like this.

Me - The number is 1-2-3-Delta-Foxtrot-Gamma-4-5-6

Support - Yes, that was 1-2-3-D-F-G-4-5-6

Me - Yes. That is correct!

Wow, that saved like 30 seconds! Multiply that by the dozen (or more) times you’ll have to do the same thing for some other piece of information and you could trim considerable time off you call.

Unless you have a military background, or you’re just a geek for such things, it might take you some time to get comfortable with talking that way. But before long it will become second nature.

Cheat Sheet available

If you want to practice, or you’re lazy and just want the cheat sheet, I’ve created* a PDF from the above chart (via the original SVG image).

[ DOWNLOAD ]

* = Thanks to Inkscape for your awesome SVG editing powers! How’s that for some free software, Mr. Atwood. :)

What others are saying.

# re: Calling Tech Support? Speak Phonetically, Save Time
Gravatar Jon Galloway
Sep 07, 2007
Bonus points for pronouncing the numbers right, too. 5 = fife, 9 = niner. Fun to use that when ordering food at chain restaurants, too.

"Let me get this straight, the Bravo-Lima-Tango special costs Fife Niner Niner? Awesome!"
# re: Calling Tech Support? Speak Phonetically, Save Time
Gravatar Aaron Fischer
Sep 07, 2007
There are more then one phonetic alphabets. Its kind of annoying when you are speaking different ones.
http://www.osric.com/chris/phonetic.html
# re: Calling Tech Support? Speak Phonetically, Save Time
Gravatar Steven Harman
Sep 07, 2007
@Jon: I new about the phonetic pronunciation of numerals, but I don't tend to use them. In my experience they are misunderstood far less than when trying to communicate an alpha character. Also, sometimes it just makes you sound dumb... or like you have a speech impediment.

For the record, I did have trouble with the letter "L" as a youngster. The word "yellow" came out more like "yay-yo".

@Aaron: I agree and acknowledge that there are several phonetic alphabets out there, which I was I sure to mention that I chose to use "most common phonetic alphabet around" - the NATO version. But either way, I'm pretty sure the person on the other end of the line will understand what you're doing.

Oh, and thanks for link.
# re: Calling Tech Support? Speak Phonetically, Save Time
Gravatar Joe Brinkman
Sep 08, 2007
I feel like I am back in plebe year at the academy. Are you going to teach us Reef Points next? ;-) (That is an inside joke for Jon. Although since he didn't have a real plebe year he may not know what reef points are either.)
# re: Calling Tech Support? Speak Phonetically, Save Time
Gravatar Lina
Sep 10, 2007
I am looking for this for a long time. Thanks very much.
Comments have been closed on this topic.